About CAITA

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Information technology industry is changing at a fast pace, in order to stay current, we have to make changes. First of all, include the information technology industry overall is a better representation of our members; as a result, the Southern California Chinese Computer
Association (SCCCA) will be renamed to be known as Chinese American Information Technology Association (CAITA).

As our members expand their scopes and realign their businesses, we recognize that their
needs and interests have changed. More than a name change, this represents a shift in our focus to ensure our efforts and services stay relevant. A few of the benefits of membership in
the association are:

• Communication Network- This network provides an arena for information exchange  through seminars, meetings, and other social functions organized by the association.

• Industry Focus- The association functions similarly to a chamber of commerce for its
  members within the Chinese-American information technology industry.

• Legal Aspects- CAITA stays abreast of recent developments and monitors the impact on our member’s legal rights.

• Economic Analysis- In the past, the association has studied and analyzed industry trends to help its members stay current on the overall market and prepare for uncertainty and changes.

Some of the future services that the Association may offer include, but are not limited to, analyze how today’s company can stay current with new high-tech trends and incorporate these ideas and new product lines into their businesses. The current industry trend has forced brand name computer businesses to restructure and reduce cost by moving manufacturing plants to Asia. This has resulted in lower profit margins and less differentiation in products and sectors. We have also seen a higher degree of direct buyer/seller transactions due to the speed and efficiency of the internet, which has further decreased the market share available to small businesses.

As the market changes, small computer and information technology companies must look for a competitive advantage within the industry. In order to accomplish this, we must explore both internal and external options. Some businesses have started to incorporate new technology and electronic goods into their line of products to gain efficiency. Others have acquired new distribution channels that have resulted in cost reductions. These types of changes are a necessity in order to maintain a competitive edge in the marketplace. At CAITA, we have done the same by changing our name and opening our membership to the broader information technology community.

The Information Technology (IT Industry), which includes electronic goods like cell phones, digital cameras, plasma TV’s, PDA’s, etc., are just some of products that had been integrated into the emerging industry. Overall, the association prides itself in having the capability
to provide excellent services and to tend to its members’ needs and concerns. We hope to continue to be of great service to each of our current members and look forward to helping new members meet their small business goals and objectives in this new dynamic marketplace.